About Us

Let's stay home pillow from Fusion Furniture
Fusion Furniture employee building a new product
Fusion Furniture employee stuffing pillows

Our History

“Where Style Meets Value”

After working in the furniture industry since 1994, Bo and Alison Robbins were ready to develop and distribute their very own quality home furnishings. This idea soon turned into a reality when Fusion Furniture Inc. was founded on May 1, 2009 in the small town of Ecru, Mississippi. The Robbins had a vision to produce more fashionable stationery upholstery at a value price, and that’s exactly what you get when you browse the collections of Fusion Furniture. Throughout the years, the Robbins continue to work with their team of dedicated employees who consistently strive to achieve best in class in the industry through quality, style, and value furnishings. Not only is quality furniture produced, but great friendships are established outside the boundaries of “just business”. In addition to creating current quality products, the Robbins develop new ideas and inspiration for the Fusion line on a daily basis as a family.

For many generations, Mississippians have been building furniture here in the Northern part of the state, and Fusion is proud to carry on that tradition. Throughout many years, the family of Bo and Alison Robbins continued to see the need to fuse together the most important elements of a successful manufacturer, retailer, and consumer-friendly relationships. Through home furnishing collections that embody timeless style, unmatchable value, and above average customer service, Fusion Furniture continues to deliver excellence within the industry.

Fusion Furniture employees sewing fabrics together

We understand the importance of the distinct, yet separate elements that the consumer, as well as the retailer, expects from today’s manufacturers. It is our purpose driven desire to meet these expectations while forming friendships that will last for generations to come. We would love to have you join our Fusion family as we strive to excel in our Fusion of style, value, and service.

Fusion Furniture employee sewing fabric for a new product

With over 450,000 square feet of manufacturing space, a new 200,000 square feet factory in progress, and 500+ dedicated employees, the team at Fusion Furniture works hard to provide quality American-made products at an incredible value! From the initial concept to the final product, our attention to detail is second to none. In an ever-evolving industry, Fusion Furniture has set the bar for innovation and delivery. Explore our products and see for yourself – we love our work and we’re sure you will, too!

Fusion Furniture employee assembling chair

As we continue to deliver exceptional furniture to our customers, quality collections to our retailers, and innovative job opportunities to our employees, Fusion Furniture is committed to creating unforgettable experiences. Find a retailer near you today and discover the missing piece of your home with the help of Fusion Furniture Inc.

Committed to the Cause

The American Cancer Society’s Relay For Life movement is the world’s largest and most beneficial fundraising organization to end cancer. Southern Furniture Industries has been a long-time participant in the American Cancer Society’s Relay for Life movement, and we are proud that our company continues to support this inspiring mission into 2022. To date, Southern Furniture Industries has donated $2 million dollars towards this cause!

With the help of Southern Furniture Industries and surrounding communities, Relay for Life fights for every birthday threatened by cancer and they are getting results. With funds raised, the American Cancer Society is able to invest in groundbreaking research that helps better understand the causes of cancer, determine how best to prevent it, and discover new ways to cure it.

Each year, Southern Furniture Industries organizes and participates in Relay for Life fundraising events, showing our team’s support and dedication to the cause. We believe in the importance of coming together as a community to make a big difference.


I AM ALS is revolutionizing how we cure ALS by empowering and mobilizing patients, engaging with policymakers, providing vital resources for people impacted by this terrible disease. The organization was founded when Brian Wallach lost his battle to the illness, but Sandra Abrevaya saw an untapped potential in those who are living every day with it – so now she’s on a mission to bringing awareness through fundraising programs.

In 2021, Southern Furniture Industries introduced the Ice Bucket Challenge to raise money for I AM ALS. The company sponsored a social media campaign that generated 197 participants and donated $100k in honor of Danny McClellan!


The CASA of Lafayette County is a non-profit organization that provides trained volunteers with the opportunity to serve in their communities. This group advocacy for abused and neglected children through service on court-appointed community teams, which includes providing support services such as counseling or emergency intervention when necessary; this makes them superheroes!

Southern Furniture Industries is always looking for ways to give back and in 2021 they sponsored a CASA Superhero Fun Run. The event encouraged people in our community come out, wear superhero costumes (or dress up as any other type), go on fun runs with friends or family members while raising money awareness about how much work goes into protecting vulnerable kids who are unable protect themselves

The Salvation Army

The Salvation Army’s Angel Tree program helps provide Christmas gifts for hundreds of thousands of children around the country each year. Once a child or senior citizen has been registered and accepted as an angel their wish list is shared with donors who purchase new clothing items like toys, games etc., which they place under their family Xmas tree!

In December 2021, Southern Furniture Industries adopted 11 children from the Salvation Army’s Angel Tree program. These are individuals who have been registered and accepted as “Angels” within their communities so that they can share what is on their wish lists with donors helping them purchase gifts for under-the tree presents all around town!

Night to Shine

Night to Shine is a one-of-a kind prom night experience for people with special needs that allows them to enjoy their time in the spotlight.

Southern Furniture Industries is proud to sponsor the Night to Shine in New Albany, MS. This unforgettable prom night experience for people with special needs is amazing opportunity that not only provides fun but also allows those who may have never been able to attend before!

Crossroads Ranch

Crossroads Ranch is a home for high-functioning special needs adults. It provides an environment that nurtures their desires and dreams while helping them become productive citizens of OUR world!

The facility has just received a brand-new walk-in freezer, thanks to our generous donor Southern Furniture Industries. It will help them store food and supplies more easily while also preserving its quality so that everyone can enjoy eating what they’ve prepared themselves – not to mention all those wonderful meals you make when someone else does the cooking :)

Wear It Well

Wear It Well strives to educate and inspire those facing a cancer diagnosis or other life-altering events. They want people’s health restored so they can live happy, healthy lives again!

City of Hope

City of Hope is a not-for profit health care provider with the mission to eliminate cancer and other serious illnesses through exquisite care, innovative research as well vital education.

Other Charities

When you need help with the kids but can’t afford a nanny or live-in housekeeper.

Falling Through the Cracks, aids single working parents in North Mississippi who are looking to balance work life and family obligations without sacrificing their quality of living by having someone else take care of them 24/7!

The Pontotoc Food Pantry was grateful to receive a large shipment of nutritious food items and freshly cured hams. The need for these resources is always great, but it becomes even more pressing at Christmas when people are often struggling.

The American Legion of Tupelo is dedicated to all the Gold Star families who have endured suffering and loss. They have created an incredible monument in honor of all Gold Star Families who have sacrificed so much during wartime periods, especially those who lost their lives while serving our country abroad or on home soil.

The mission of Covenant House is to end youth homelessness. They offer housing and support services for young people in need, so they can grow into successful adults with limited or no support from their family members.

The Groundswell of United Way is a fundraiser that aims to raise money for local Pre-K classrooms.

Junior Auxiliary of Pontotoc is a non-profit organization dedicated to providing care packages for children in our local schools. These kits include school supplies, hygiene products and even junior leadership training!

Helping the next generation become better men is a responsibility we all share. Real Men Stand Up Mentoring aims to provide young males in our community between 9-18 years old with one-on-one mentoring so they can grow into successful adults who will make an impact on this world!

Find a Retailer

Independent retailers display differing selections of Fusion furniture. Fusion is represented by many independent retailers throughout the US, Canada, and Mexico.

Map of the U.S. pinpointing Fusion Furniture retailers